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Thanks so much. The feedback is overwhelming and incredible--far more detailed than I was expecting. 

-- Gabi, Eco Spaces

 Wow! Amazing feedback! We are very glad to have such great and concrete feedback. We really appreciate all this. Great job and we will be taking the feedback to improve the business plan!!

– Mauricio, La Mano del Mono

 Thank you very much... I went through each of the comments and found them extremely helpful in refining our pitch.

- Hasan, DomoGeo

 I received the feedback from all the mentors. It's unbelievable how much information the document contains... 

-- Diogo, Roda Rio


Mentor Feedback is the "prize"

While cohort companies are "competing" for a share of $60,000 worth of cash and in-kind prizes, entrepreneurs invest their time in our Sustasinable Business Plan Competition for you and your feedback.

All companies are for-profit and have a social and/or environmental business goal integrated into how they do business. We support entrepreneurs to create a scaleable and sustainable business models by either growing their company or sharing their solution as a model for others, or both. As long as the company exists and is stable enough to serve as an example, please judge the company against their own goals. In a few cases, non-profits with the same goal are invited to submit business plans.

What makes us different? Mentors write comments directly to the participants! You are signing up to provide constructive feedback, comments and questions, and also score the plan.  
Mentor Guidance
A. Write your comments directly to the business. No need to summarize the plan. Please provide the teams with constructive advice and feedback. And questions! That's right, you don't have to have all the answers, but help them ask the right questions they need to answer before moving forward. Asking questions can also help set the stage for a meaningful mentor relationship, if that motivates you. That's right, if you are inclined to keep on giving as a Mentor, you can provide your contact information. Think about it as "Mentor Speed Dating." We know many Mentors and Companies choose to build connections that continue after the busines plan mentoring, while other Mentors choose to be anonymous.
But it all starts with the feedback. So, thanks for taking a moment to think about how to provide fantastic feedback. We will forward your feedback directly to the business.
B. Write as much as you like. Most mentors provide about 2 pages of feedback on each business plan as they respond to the questions on the feedback/score card. Be specific & constructive.Your feedback is the main "prize" of our competition.
C. Write from the perspective of your personal experience, expertise and skills. You were chosen to mentor this business because of your specific background (finance, marketing, legal issues, the region, etc.). All plans will be read by a team of mentors, each bringing their own unique perspective.
D. Mentor the business, review the plan. If you love the idea, but not the implementation plan, score the plan accordingly and then join up with the team as an advisor, mentor, client, customer, or connector to help them take the next steps. If you think the current plan doesn’t work as written, provide feedback to help the entrepreneur develop a plan that does. Score the plan based on the quality of the document itself and your perception of the entrepreneur’s ability to succeed with the plan as written. 
E. What's a great comment look like? We are known for Mentor feedback because so many of our mentors have provided many great, thoughtful, and thought-provoking comments to our entreprneurs over the years.

We recognize and thank each of you for approaching this from your own style, perspective and expertise. So be yourself. Share what you know. Ask the questions that matter to you. Our entrepreneurs will appreciate the uniqueness of your experience. 

And, sure, we are also happy to share a sample of comments that companies in past years have highlighted as having been particularly useful to them. We hope you find them useful, too! 

Mentor Feedback Examples organized by business plan section: 

Product or Service

Marketing, Customer Acquisition, & Market Testing

Risk Assessment & Competitive Advantage

Timeline & Growth Strategy 

Financial projections 

Leadership Team & Staffing Plans

Social and/or Environmental Impact 

Overall Viability

Are you a new mentor? We're happy to send you a sample feedback/score card to review. Just ask!

F. Please use the following scoring criteria:

  • Poor: If this area is not addressed, the business will not succeed.
  • Adequate: While this area is a weakness, it won’t disrupt the entire business.
  • Fair: This area will neither hurt nor provide a competitive advantage.
  • Good: This is the level you would want to see in a business before working there yourself.
  • Outstanding: They got this perfect. Particularly if they have a new approach to the challenge.
  • No Score Provided: If you do not feel qualified to score 
G. Please return your comments and scores via our online form. A link to our online scorecard will be provided to you when we send you the business plans to review and mentor. We will also provide you with a Microsoft Word working copy of the scorecard to help you capture and edit your feedback. However, we strongly ask you to submit your feedback via the online form.






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